How Does Social Media Affect Brand Building?

I feel like a lot of the problems, this is not well, it is kind of like a an aspect of student organizing at the or people of my age organize it. Social media plays a big role, but from what you've seen, because I assume that you've been organizing for a long time, how has how how has that unfolded? All the normal problems are amplified. The individualism, the egoism, the unaccountability, various forms of anonymity and just the idea of being able to say things in a way without immediate consequences.