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Examining the narrative takeover and its impacts

The Colin McEnroe Show

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The Importance of Storytelling in Commercials

Professor Brooks' storytelling commercials were so fabulously successful some of the best spots ever produced and it worked so well that people started thinking geez maybe this is a better approach for all the reasons that Professor Brooks went into. They're so powerful and so compelling and if you're trying to sell something or get a message across what better way. Right so I'm going to play a commercial we'll box it two inch slotted screws please got it here he says. "What are you going done 20 gallons by the morning color red oh nc 62 middle section down by the bottom got it thanks dad looks good looks great"

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