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The X Factor, AI Guardrails, and a Barbenheimer Post-Mortem
Pivot
The Weirdest Rebranding in History
"I don't think you've ever seen a brand with this global awareness and quite frankly, positive associations of singular disdifferentiated just be like overnight," he says. "It's clear that he has absolutely nobody around him that he listens to." He thinks revisiting history is so powerful when it's done well. 'My 12 year old is asking me all sorts of questions about war and about arms control'
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