319 - The Real Benefits of Self-Reported Attribution with Dave Gerhardt
GTM Live
00:00
What Do You Think Self Reported Attribution Would Have Meant for You?
Self reported attribution would have given drift a book end to his story about the strategy, he says. The stuff is really working but that requires you to get the insights back and it's not emal opens like some of the metrics marketers typically look at. Dave: "It allows you to justify strategy decisions"
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