Cognitive Dissonance: What We REALLY Believe
Dr. Gary Bell's Absurd Psychology
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The Importance of Supporting Yourself
A study by Darren Lehman and he's a psychologist. This was back in 1997 and Stephen Heine. They asked Canadian and Japanese participates to choose between two music CDs that they had rated earlier, nearly identical in desirability. After choosing a CD, they continued to view both the CDs equally attractive and desirable. Different culture values can trigger different dissonance experiences.
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