IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
How Did IKEA Different From the Swedish Concept?
IKEA is currently learning a letter with his blog handwriting and it was like hey we need a children range we need to invest on this. It's still long-term planning but I know myself and my children were four, five, six, something like that, seven. The ballroom was an attraction itself. Going to IKEA was for them going to the ballroom and having fun, you know, and obviously under supervision. But then again the concept following was reasonably tight not as 100% they could have been.
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