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Reinventing TV: The Streaming Dilemma
This chapter analyzes the evolving television landscape as streaming services attempt to replicate traditional cable experiences, particularly focusing on Disney Plus and its content bundling strategies. The discussion critiques the user experience of navigating multiple platforms while highlighting the economic implications for content creators in the face of rising advertising pressures. Through various case studies, the chapter examines the challenges of maintaining viewer engagement and ethical concerns surrounding data privacy amidst shifts towards ad-supported models.