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3min chapter
3 Reasons Why Subscription Businesses Fail - Nir And Far
Nir And Far: Business, Behaviour and the Brain
SaaS Companies - How to Earn Back What You Paid to Get a Customer
The most defensible, highest valued, fastest growing SaaS companies figure out a way to earn back what they paid to get the customer instantly. Nier: If you are spending money to get new customers, don't worry about your lifetime value to CAC ratio. The longer it takes you to recoup that investment, the riskier your model is.
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