The Importance of Focusing on Your Business

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I'm actually, I live in Bolton. So a little town called Riventon, Horwich,. Like nice hill, lovely little area just on the outside of Bolton. And obviously as the business has grown, I wanted to be there. You're not going to be bombarded with distractions in Bolton. There is zero distractions, literally. And the weather is not the best either. No. Yeah, that's why it's been full focus. It's been 12 hours a day every day for the past eight years or so. Your focus and attention is nowhere else. It's literally on represent all day. Every day. But that's my mission. Like I'm fully into that.

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

» Topics «
Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

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