Z Music has nearly 94 million subscribers on YouTube and T-Series has about 240 million subscribers too. With its digital revenue streams nicely diversified, it's pretty easy for someone like Z Music to flex its muscles over Spotify. It could easily say that the 20 to 30 crore rupees it probably gets each year isn't enough and tell the Swedish company to pony up more money if it wants to realize its grand ambitions in India.
In today’s episode for 24th March 2023, we explain the larger implications of the Spotify India and Zee Music face-off.