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Thinking in Bets, easier said than done
Searching For SaaS
How to De-Risk Your Product Failure
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The biggest thing is was thinking about more improbabilities, right? And more like taking a step back. One of the big things I took away is it's easy to kind of just skip that part because you kind of want it to work. But then if you really step back and you go, well, are they actually going to do X or Y?"
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