Hiding in Plain Sight: The Surprising Influence of Marketing
Under the Influence with Terry O'Reilly
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The Power of Marketing
For seven years, Jason Sadeikis and his team tried to sell the Ted Lasso idea to networks. Finally, in 2020, Apple took a chance on the show. I find it endlessly fascinating how many things in our lives have their roots in marketing. Who knew Jay Walking was an initiative championed by the auto industry? And who knew Interabang still exists on computer keyboards? It's all marketing, hiding in plain sight when you're under the influence.
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