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Paul Zak: What Measuring 50,000 Brains Taught Me About Building Highly Engaged Workplaces

Work For Humans

CHAPTER

Exploring Brain Networks and Immersion

The chapter investigates the brain's network for valuing social-emotional experiences and delves into the biochemistry of immersion, testing it through neurochemical changes. It discusses the distinctions between feelings and emotions, emphasizing the unconscious nature of much of the brain's processing and explores measuring biochemistry for understanding people's responses, using a dining experience at a high-end restaurant chain as an example.

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