The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops cover image

Playbook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

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How to Find the Right Customers for Discovery

Liz Heinberg asked for tips around sourcing the right customers for discovery. For us at Airbide I think like we had two pretty clear and distinct groups of users one was on our community side who were using our open source free sort of offering and then we had folks who were on the paid cloud SaaS based offering. We didn't want to over complicate it and I also honestly believe that there's very strong value in continuous discovery. It will help build an intuition around that particular target for a future state.

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