AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
The Cola Wars: Real Life Corporate Warfare
BEYOND TOP SECRET TEXAS Broadcast by TEX
The Influence of Coca-Cola Classic and Pepsi's Marketing Strategies
This chapter explores the impact of Coca-Cola's decision to reintroduce Coca-Cola Classic after the failure of New Coke. It discusses the theory that the reintroduction was a psychological operation to reinforce customer loyalty and delves into Pepsi's marketing strategies, including their use of sponsorships and online campaigns.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode