What Is Your Ideal Customer Avatar?

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If you don't have a clear picture of who you're serving, every decision you make in your business will be diluted and unclear. Here's something that i'm to take all the pressure off of. I've figured out who my i c a is many, many times because i have three different products. And i actually have a different i c a for my list building product vs courses product versus my webenars programme. So just make a decision now, and then you can play around with it and change it up as you go. It feels like i'm literally making up stories about whom i'm serving, even though i don't know them personally. You can do awkward things.

When just starting out in business (your first year or two) there are a variety of different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. That’s why I recorded today’s episode (and created the awesome New Business Focus Worksheet to go with it!).

I’m breaking down the FIVE key areas to focus on when you’re just getting started, and these are absolutely crucial for a successful online business.

Are you a seasoned entrepreneur? Don’t click away, because this episode is for you, too. I not only focused on these same areas when I first started my business, but I still do today. I use these five areas almost as a check-up checklist for my business every quarter and during my annual planning.

Here’s a snapshot of what I’m covering in today’s episode:

FOCUS AREA #1: The importance of understanding WHY you’re building your business. I talk about Simon Sinek’s Golden Circle and the #1 foundational question you need to ask yourself as you develop and grow your business. .

I also dive into the importance of understanding WHO you are serving - your Ideal Customer Avatar (ICA).

While this exercise will take time and some real work on your part, you don’t want to skip over this if you’re not really clear.

If you’re listening to the episode and are already clear on your ICA, you can just pick back up around the 21 minute mark to move on to Focus Area #2.

FOCUS AREA #2: Why you need a website with a clear message and how to make that happen. These are some of the examples I discuss in the episode:

Example from Michael Hyatt’s ABOUT Page.

FOCUS AREA #3: The importance of choosing ONE platform to focus on in the beginning and creating original, consistent content there on a weekly basis.

FOCUS AREA #4: Authentic engagement - a HUGE factor in whether your business will succeed or not.

FOCUS AREA #5: Creating a way to make money in your business while you are figuring things out and building the business of your dreams.

I also created a great freebie to help you work through these FIVE focus areas. You can grab that right here.

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