The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

187: Jon Picoult, Why customer experience matters

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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How to Deliver a Better Customer Experience for Less

Companies need to think about why is it that people engage them in the first place for help. If you can diagnose ways to preempt some portion of those ries, of those contacts up stream, you're going to be able to deliver a better experience and do it at a more competitive cost. There's an example in the book with the travel company expedia, where they found that 60 % of the customers that booked on line a travel ated followed up with a phone call to the company. Which was just simply shocking. As ha cen, i have a copy of my itinerary so yet, you know, sometimes the best customer service is the kind you never need.

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