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Episode 40: Merging to the top - The development of EverMerge

Mobile Games Playbook

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How to Monetize in Merge Games?

Monetization in casual games is the sort of tricky bit because these are people who not who really like to play a lot of them. How you balance that is tricky so he talk a little bit about how's that how's that changed over time or has it not changed at times if we always pretty sure how you want it to monetize. And correct you have a sort of battle pass system as well. Yeah, I think it's not a problem for players to understand how battle passes work earlier it was a prerogative for mid core games of course but now you can see more and more of this stuff and casual games too.

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