Apple has been the most quiet of the big tech companies when it comes to their strategy around generative AI. Last week, Apple CEO Tim Cook told Reuters that he was investing in a wide range of AI technologies including GenA and R&D costs have hit $2261 billion for 2023. Today we are talking about new revelations about Apple's AI strategy and how it relates to what the other big tech companies are doing. And thanks again to SuperManage for sponsoring the AI breakdown.
During last week's earnings call, Apple CEO Tim Cook said that Apple anticipated putting generative AI into every product, and intimated that they had spent billions on artificial intelligence research and development. Before that on The Brief: after the community questioned some art from an upcoming book, Wizards of the Coast and D&D Beyond are clarifying their AI art policies; Morgan Stanley says AI bubble may be peaking, University College London study says 27% can't recognize deepfakes, and more.
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