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My CRM is Bigger Than Yours || Quarter 1, Done

Lunch Hour Legal Marketing

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Building and Growing CRM Systems

This chapter delves into the importance of organizing contact records in CRM systems through segmentation and tagging, prioritizing segments like former clients for personalized outreach. Strategies for maintaining connections, engaging with individuals met at events like MTMP, providing valuable content, and integrating CRM with social platforms are discussed. The chapter also highlights the advantages of using CRM for targeted display advertising, emphasizing the power of personalizing messaging based on audience engagement and interests.

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