How doubling the price of his course increased sign-ups (and other lessons from 7 launches) with Justin Moore
Imperfect Action
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How Long Did It Take You to Launch Your Course?
I think I mistakenly thought that because I've had these situations where I would get invited to like do a private talk to someone's private community. And so I was like, I would try and time the launch to be like thinking that, Oh, though everyone's going to hear it. But you have to treat your content strategy more just kind of an evergreen perspective. The trajectory in my course enrollments was as follows: 3 paying creators in beta; 5 from five; 7 then 16 on cohort four. Then I joined a mastermind during cohort four. Going from like seven to 16. That's like a positive direction. He says double the price of the course next score hurt. He
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