Coupons: Make Experiences Tangible

Ruby recommends coupon books to convert experiences into physical gifts and offers creative presentation ideas.

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Episode notes

Give a man a gift and he smiles for a day. Teach a man to gift and he’ll cause smiles for the rest of his life.

Gift giving is an exercise in theory of mind, empathy, noticing, and creativity.

“What I discovered is that my girlfiend wants me to give her gifts the way you give gifts.” – words from a friend

How hard your gifts hit the joy receptors depends on how good you are at giving gifts. Time and money alone are not enough to produce gifts that reliably delight; skill is required. Skill is what I am here to teach. My purpose here isn’t to lift specific suggestions, but through theory and examples to teach you how to think such that you naturally give good gifts

This is a long post but it should permit jumping around and just reading what catches your eye. It’d make me happy if you still read each of the three theory sections.

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