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San Francisco Loses Its Relevance
By that time San Francisco had really not, not, it was no longer the center of American avant-garde cultural activity. The dead had moved to Maran and the Jefferson airplane had become the Jefferson Star Show. But the real reason we moved is I had half the office of New York, half the San Francisco,. To run the place I had to consolidate both operations in one place - business and editorial sites, and the magazine business in New York. So for us to grow and have access to the talent pool and people who knew about the magazine business, we had to go there.