Season 6, Ep. 7 - Alex Osterwalder: Reframing Business Challenges as Innovation Challenges
Better Innovation
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The Risk of Not Innovating
Tindahi Vicki: I wonder if it's about how companies are viewing risk and, of course, many are risk averse. But what we found anyway is that a lot of companies now recognize that there's a risk of not doing something. So innovation is actually competing against doing nothing, but doing nothing is becoming very risky because there are a lot of disruptors out there. The other thing is we now know how to measure risk in innovation.
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