6min chapter

This Podcast Will Kill You cover image

Ep 57 Herpes: Stop the STIgma

This Podcast Will Kill You

CHAPTER

The Conspiracy Hypothesis

There's a conspiracy hypothesis that claims Burrows Welcome created the herpes stigma to sell a cyclovir because of early low sales. From what I've read, there doesn't seem to be a whole lot of truth, or at the very least evidence in this conspiracy hypothesis. Did Burrows Welcome play into the stigma and fear mongering? Sure. Did they profit from it? Absolutely. But did they create it? Not likely. If you look at the timing of when their promotional campaigns began, the stigma around herpes was well established by the time the first ads were out. Even then, the ads themselves didn't really buy that much into the herpes panic. They often represented someone who

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