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Visma: Mission Critical European Software - [Business Breakdowns, EP.145]

Business Breakdowns

CHAPTER

Strategic Pricing and Growth in SaaS

This chapter explores the importance of long-term thinking in pricing strategies for a software company, advocating for gradual adjustments tied to value enhancements. It also examines the leadership transition at Visma and the shift in revenue models, as well as the balance between reinvestment in product development and acquisitions. Additionally, the chapter highlights maintaining a strong management culture amidst growth challenges, focusing on nurturing innovation while adhering to essential operational standards.

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