Embracing Audience Diversity and Growth

Andrew Huang is lifelong musician and a pioneer in the Creator Economy. He made his first dollar online auctioning off songwriting commissions on eBay two decades ago and has since became a celebrated YouTuber with 2.36 million followers, produced commercial commissions for international brands, and published a book.

Make Your Own Rules: Stories and Hard-Earned Advice from a Creator in the Digital Age came out in February 2024. We spoke with Andrew shortly after about:

• 📍 Why he focuses his output on just a few platforms
• 🧑‍🏫 His approach to creating his online music production course
• 🪞 Scaling as a creator without losing authenticity
• 📕 Writing this book (his first) and giving timeless advice