2min chapter

Outbound Squad cover image

How to sell to CISOs and security professionals

Outbound Squad

CHAPTER

How Do You Identify a Problem That They're Not Hearing About Everyday?

A lot of times reps that are selling into this persona, they're so generic in how they reach out. Are you able to provide any kind of example of what a unique and different approach would look like? I know some people are kind of sensitive about, you know, stuff like that for competition. Do you have an example of like how specific you're like, like what that means to be that specific? Yeah.

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