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#140: Shaun White: The Most Unholy Snowboarder Ever

The Tim Ferriss Show

CHAPTER

How Creative Control and Approvals Came to Be

I never really got to kind of like have my head you know blown up because I never lived in the mountains where like I guess kids that knew you were sponsored would think that was very cool. So looking at your career it strikes me and there's a great profile for people who haven't seen it but that you've made some very smart decisions. Can you talk about how creative control and those types of approvals came to be? And then the question I mean I feel very fortunate that I was able to grow with success within the sport.

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