What settings should I use for my Google Ads campaigns?
Inside Google Ads with Jyll Saskin Gales
00:00
Understanding Data-Driven Attribution and Attribution Window Settings in Google Ads Campaigns
This chapter delves into the intricacies of data-driven attribution in Google Ads, highlighting its role in allocating credit across touch points and recommending adjustments to attribution window settings. A client case study involving credit attribution challenges for a high-growth startup with a significant budget is presented to engage listeners in problem-solving.
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Transcript
