Timing is something I think people underestimate when you ask me earlier why did that initiative fail. It's still early days in terms of our experience with that but some of the casual feedback, meta feedback I've had about that is, oh my god, this is awesome. Someone actually cares enough to ask me about what are the things that I run into and is interested to do something about it. Like I said, it's a journey and we also need to maybe get a bit better at doing a bit of internal advertising and marketing about our efforts. You concentrate a lot on the technical aspects and you forgot to tell people about, hey, we've got all this cool stuff that actually makes

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