MrBeast: How to capture the attention of billions
Nudge
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MrBeast's Video Has a Different Bias
MrBeast made $54 million last year, but he spent $48 million making these videos. Viewers get hooked partly because they are intrigued by how someone who looks just like them can do the things he does. It's this juxtaposition that makes his videos so intriguing. No one else has ever given away so much, this consistently.
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