The Impact of Pop Culture on Travel Destinations

The highly anticipated third season of cult TV show The White Lotus has dropped today and as much as we’ll be picking apart the storylines and theme, we’ll also be obsessing over the location. 

Koh Samui takes centre stage as arguably the main character, just like Maui and Taormina did in the seasons that came before. But what will locals think of its new-found fame among cashed-up tourists? 

In today’s deep dive, Sacha Barbour Gatt and Australian Traveller’s Quentin Long talk about the “White Lotus effect”; what happens to a location when an insanely popular show makes it look so damn good. 

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