Zomato's B and P L Solution Could Be the Key to Profitability

The penetration of online food delivery in india is still very low. Zomato knows that if they build out their own b and p l alternative, they could probably get more people to eat now and pay later. This is in zomato's best interest, because when people pay later, they also tend to order more. But will it work out the way they hope? Well, your guess is as good as ours.