Why Conversion-First Thinking Is Hurting Your Brand’s Future with The Good’s Jon MacDonald
The Frictionless Experience
From Web Designer to CRO: A Journey of Digital Transformation
This chapter chronicles the speaker's evolution from a web designer to the founder of a successful company specializing in conversion rate optimization. The discussion covers valuable lessons learned from working with esteemed clients, the rise of digital experience optimization, and the pitfalls of relying solely on A-B testing. By emphasizing the importance of understanding consumer behavior and tailoring strategies, the chapter illustrates how brands can enhance their customer journeys beyond mere conversion rates.
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