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6min chapter
252. Value Optimization, Hybridcasual, and the Impact of AI
Deconstructor of Fun
Navigating Hybrid Monetization Strategies in Gaming
This chapter delves into the strategic blend of in-app purchases and advertisements for game monetization. It covers user acquisition, player segmentation, and the evolution of advertising products to enhance profitability in the gaming industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode