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ESPN vs Fox Sports | Best in Show | 3

Business Wars

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ESPN and Fox Sports: A Programming Revolution

This chapter delves into the challenges ESPN faced in 2001 and their subsequent programming overhaul led by Mark Shapiro. It highlights the creation of 'Pardon the Interruption' and Fox Sports' new venture 'The Best Damn Sports Show Period,' which aimed to attract audiences through unique content and a fresh approach to sports commentary.

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