The CEO needs to be crystal clear on where we are heading as an organization. Once you've got good clarity of purpose, you want to obsess over time the value. A big part of the North Star framework is leading and lagging metrics. And I think an innovation is a lagging metric. It's like a technical bet. We think there's a bet that this feature will be useful to our customers. Let's get their hands as quick as possible. Start the feedback loop. The team don't really understand why they're doing the work or what it could do for them in the long-term. So start by asking yourself: 'What am I trying to achieve here? What

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