Glen fitik's richest 25 campaign aims to challenge the historically unitary and largely misinterpreted vision of wealth. Richest 25 breaks from the single malt scotch whisky norm and helps re define what it means to be rich. The launch of the glenfitick riches 25 is a curation of 25 individuals that express an alternate idea of what it Means to live a life of riches. Forme: "It's about fulfilling work and flexibility in my time and nobody breathing down my neck except for you"

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