308: Don’t Collect a Lead, Communicate a Message | AudiencePlus Podcast
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Paid to Day
The way that companies use paid to day makes no sense. It's like your sales team can go into a data base and pay 51 cents and get that exact same that same thing. Why does marketing need do this any more? Or you even better yet, you could buy some level of intent data, tune it to your business and then use that for outbound. And so what companies need to think about when they think about paid medium moving forward is, number one, divide the channel. Are we trying to capture demand because there's clear intent to buy? Or are we trying to create demand because we're in an awareness channel where buyers are not demonstrating intent, but we know that they
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