Sass Marketing - Is There Any Advice for Getting Started?

The goal should be to test a bunch of stuff, find out what works and then go all in on that until you have enough breathing room to test other stuff. I think the advice kind of depends on how early but invest in marketing operations as early as possible. It's really hard to just like flip a switch and start ranking unless you're in a very uncompetitive industry. Start early on that and get an understanding of what you need to do to get to the front page because it's more defensible once you're there.