Introduction

Mitch Lasky and Blake Robbins, Mitch from Benchmark, who is their specialized gaming investor. They are talking about the rise of free to play software and the rise of one of the largest and most impactful game studios in the world,. Riot Games was acquired by Tencent in 2011 for $400 million. The gamification of software is mean that I think is well understood and should be taken very literally.