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Navigating Global Challenges Through Rebranding and Fundraising
The chapter explores the strategic decision-making process behind rebranding a European-focused company to a global brand in the travel industry. It highlights the challenges and advantages of this shift, including the need for a name that resonates globally and the targeted approach taken for market launches. Additionally, it delves into the fundraising journey, detailing the importance of securing substantial capital from investors, especially during challenging times like the COVID-19 pandemic.