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Company. Porsche AG: Driving Between Luxury and Premium

The Synopsis

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Navigating Financial Metrics: The Challenge of ROIC Analysis

This chapter explores the intricacies of calculating Return on Invested Capital (ROIC) for a prominent automotive firm, considering its specific financing strategies and their effects on free cash flow. It highlights the challenges posed by capitalized R&D expenses and significant capital investments in accurately assessing the company's profitability and operational efficiency.

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