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Nodes of Design#97: Designing for AI by Christopher Reardon

Nodes of Design

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The Importance of Storytelling in Advertising

The thing that got me really into AI was when I joined OBLV is an executive creative director and senior partner. It's more of a web of stakeholders that you're designing for now in this future world that we live in there. You need to broaden your focus as a designer and not just on the end user anymore. The storytelling aspect is still relevant today. Like, I came up with the idea of thinking about IBM Watson. It's a machine that can learn anything. So who should teach that machine? You want the best minds in the world to teach it. And that from that point, I got into thinking about how the product should work more.

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