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#32—Ben Gomes-Casseres: Mastering the Three Rules of Business Combinations

Outthinkers

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Introduction

Ben Gomez casarus is a professor at brandis university. He has worked on partnership strategies for 30 years as researcher, teacher and adviser. Ben helps companies crate value from external resources by improving the way they manage partnerships. In this episode he shares why the future of competition is not firm versus firm, but rather ecosystem versus ecosystem. The three rules you must master to win an ecosystem based competition are: How much can you sustainaly extract from the ecosystem that you are involved in?

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