The Future of Social Media for Gen Z Audience

I think there will always be a new platform that has importance just when you think about younger audiences generally, you're much more active rather than passive in terms of your consumption. So I think these audiences are really, really powerful to the rise of these platforms because they're the ones actually powering the proliferation of the content by creating. And then it's kind of a brand conversation around what is the opportunity? Do we go in early? There is an opportunity on that, but it's one that has to be much more self-policed because otherwise, it can really annoy these audiences.