Are You Ready for the Last Question in This Segment?

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Greta McEnany is co-founder and CEO of Blue Fever, an emotion and wellness app for Gen Z to develop and share their authentic self. Reed: How can we communicate our ambition for the future without alienating the very people that we want to work with to bring it to life? Greta: It's a great question and there are many entrepreneurs who have other kinds of risk versus customer bases or slow moving customer bases. She says part of what you need to be doing is kind of honing and testing your thing and measuring how well is it landing.

How do you keep innovating while also making sure your core business stays on point? How do you turn your employees into impassioned storytellers? And how do you get even the most risk-averse stakeholders to get on board with your trailblazing new approach? Reid Hoffman and Bob Safian answer these questions and more, all posed live by entrepreneurs across many industries and stages of scale. Plus Reid reminds us the importance of staying grounded in our humanity amid the spate of big tech layoffs in our Need to Know segment.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.