The Most Damaged Thing Startups Can Do Is Change It Every Week

The most damaging thing you can do as a company for your brand is change it every few weeks. The problem is it takes so long to get a message to saturation in a community. Even the ones that change relatively frequently, like Apple, they have one message and they stay on it for about six to nine months. It's really important to find something worth repeating even if there are other things you want to say.