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Carl Miller 'The Death of the Gods, and the manipulation of Truth'

The New Abnormal

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Brand World - Is There Anything Good in the World of Advertising?

Nite: Branding is about freedom from freedom to do, and a key thing being removing hindrances. He says many people have considered brands' virtue signalling as 'empty gestures' Nite thinks companies should only be on their board if they are actually empowering people. The very act of branding mobilises one against the idea of striking controversial or difficult positions - that's where our moral development comes from he adds.

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